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Keith A. Quesenberry
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Keith A. Quesenberry
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
256 pages, 46 black & white illustrations, 1 black & white halftones, 6 charts, 14 tables, 5 graphs
| Media | Books Book |
| Released | 2023 |
| Original release date | 2015 |
| ISBN13 | 9781442251533 |
| Publishers | Rowman & Littlefield |
| Pages | 256 |
| Dimensions | 181 × 256 × 18 mm · 502 g |
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