Managing Corporate Social Responsibility: A Communication Approach - Coombs, W. Timothy (University of Central Florida, USA) - Books - John Wiley and Sons Ltd - 9781444336290 - October 3, 2011
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Managing Corporate Social Responsibility: A Communication Approach

Coombs, W. Timothy (University of Central Florida, USA)

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Managing Corporate Social Responsibility: A Communication Approach

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

196 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 3, 2011
ISBN13 9781444336290
Publishers John Wiley and Sons Ltd
Pages 196
Dimensions 163 × 239 × 18 mm   ·   444 g
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