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Data-Driven Design: Improving User Experience with A/B Testing
Rochelle King
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Data-Driven Design: Improving User Experience with A/B Testing
Rochelle King
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
300 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 16, 2017 |
| ISBN13 | 9781449334833 |
| Publishers | O'Reilly Media |
| Pages | 300 |
| Dimensions | 155 × 229 × 19 mm · 540 g |
| Language | English |
