The Dynamic Manager's Guide to Practical Management: How to Manage Money, People, and Yourself to Increase Your Company's Profits

Publisher Marketing: Successfully managing a business takes knowledge, skills, and guts. The best managers constantly study finances, marketing, employee motivation, merchandising, and much more. Practical Management is based on interviews with retailers, manufacturers, service providers, wholesalers, restaurateurs, and others. Their stories of success-and failure-contain lessons for managers in every industry. Learn financial planning, find cash for your business, and manage your money through good times and bad. Use a variety of management techniques to manage change and maximizing profits. Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations. Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale. See how family businesses can face down their special demons and preserve the company for the next generation. Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow. The Dynamic Manager's Guide To Practical Marketing isn't about theory-it's about how to succeed in the real world of small business. Contributor Bio:  Donelson, Dave Brian Crowell HATES the slice. As a former slicer, he knows firsthand the frustration associated with the ugliest shot in golf. After implementing a step-by-step cure that eliminated his own banana ball, Brian began a career as a PGA golf instructor to help others put more fun in their game. Also a TV golf commentator, Brian has covered The Masters, The US Open, and The Ryder Cup, and hosts a golf radio show. As the Head Pro of GlenArbor GC, he continues to provide award-winning instruction and enjoyment for his students. Brian Crowell brings his memorable message to audiences everywhere as a frequent speaker at golf events and other gatherings. "Brian Crowell is a talented and dynamic young man. He is an excellent and entertaining communicator and teacher. His in-person presentation captivates the audience and the audience absorbs what he has to say. And, that's what a great teacher does." -- John Zanzarella, President, Zanzarella Sports Marketing "We have had many celebrities over the years but Brian captivated the audience like no other. His simple approach to the swing with the "big eye" visual was put in play immediately by many players. It works! His passion for the game and life was evident during his speech at the banquet. A phenomenal addition to our event." -- Frank Male, Jr., Tournament Chairman, FR Male Sr Memorial Golf Classic "Brian has the gift of making everyone in attendance feel as if he is speaking directly to each of them directly. His tips on Slice-Free Golf were simple to understand and, in my case, quite easy to implement. Thank you, Brian!" -- Joseph Messa, President, Bridge Metal Industries, LLC