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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
Hatem El-gohary
Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
Hatem El-gohary
Provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing.
329 pages, illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | July 31, 2012 |
ISBN13 | 9781466618619 |
Publishers | Idea Group,U.S. |
Genre | Aspects (Academic) > Business Aspects |
Pages | 329 |
Dimensions | 216 × 279 × 22 mm · 1.18 kg |
Editor | El-Gohary, Hatem |
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