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Strategies in Sports Marketing: Technologies and Emerging Trends
Dos Santos
Strategies in Sports Marketing: Technologies and Emerging Trends
Dos Santos
Marc Notes: Includes bibliographical references and index.; This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies--; Provided by publisher.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | April 30, 2014 |
ISBN13 | 9781466659940 |
Publishers | Business Science Reference |
Genre | Aspects (Academic) > Business Aspects |
Pages | 384 |
Dimensions | 216 × 279 × 22 mm · 1.17 kg |
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