Handbook of Research on Effective Advertising Strategies in the Social Media Age - Nurdan Oncel Taskiran - Books - Business Science Reference - 9781466681255 - February 28, 2015
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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Nurdan Oncel Taskiran

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Marc Notes: Includes bibliographical references and index.; This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics--; Provided by publisher.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2015
ISBN13 9781466681255
Publishers Business Science Reference
Pages 540
Dimensions 216 × 279 × 30 mm   ·   1.53 kg
Language English  

See all of Nurdan Oncel Taskiran ( e.g. Hardcover Book )