Brand Islam: The Marketing and Commodification of Piety - Faegheh Shirazi - Books - University of Texas Press - 9781477309469 - August 2, 2016
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Brand Islam: The Marketing and Commodification of Piety

Faegheh Shirazi

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Brand Islam: The Marketing and Commodification of Piety

Focusing on the rise of “Brand Islam,” this book considers how the highly lucrative marketing of goods and services as “Islamic” or “halal” is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.

336 pages, 52 b&w photos

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 2, 2016
ISBN13 9781477309469
Publishers University of Texas Press
Pages 294
Dimensions 238 × 156 × 21 mm   ·   416 g
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