E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics - Sanjay Mohapatra - Books - Springer-Verlag New York Inc. - 9781489973443 - August 8, 2014
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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics 2013 edition

Sanjay Mohapatra

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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics 2013 edition

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.

280 pages, 5 black & white tables, 4 colour tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 8, 2014
ISBN13 9781489973443
Publishers Springer-Verlag New York Inc.
Pages 262
Dimensions 155 × 235 × 15 mm   ·   399 g
Language English  
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