Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops - Jim Fredrick - Books - University Press of Mississippi - 9781496853387 - October 15, 2024
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Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops

Jim Fredrick

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Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops

In a world where movie marketers are the stars of the story, Opening Weekend recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

277 pages, 121 color illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 15, 2024
ISBN13 9781496853387
Publishers University Press of Mississippi
Pages 277
Dimensions 771 g

See all of Jim Fredrick ( e.g. Hardcover Book )