The Measurement of Media Reputation - Xiaoqun Zhang - Books - Bloomsbury Publishing Plc - 9781498572996 - July 25, 2019
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Xiaoqun Zhang
The Measurement of Media Reputation

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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

162 pages, 7 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 25, 2019
ISBN13 9781498572996
Publishers Bloomsbury Publishing Plc
Pages 162
Dimensions 152 × 228 × 12 mm   ·   411 g
Language English  

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