The Business of Marketing Research - Marco Vriens - Books - Cognella, Inc - 9781516542772 - September 30, 2020
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The Business of Marketing Research

Marco Vriens

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The Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

330 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9781516542772
Publishers Cognella, Inc
Pages 330
Dimensions 254 × 202 × 22 mm   ·   692 g
Language English  
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