The Predictive Postcode: The Geodemographic Classification of British Society - Richard Webber - Books - Sage Publications Ltd - 9781526402332 - April 5, 2018
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The Predictive Postcode: The Geodemographic Classification of British Society

Richard Webber

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The Predictive Postcode: The Geodemographic Classification of British Society

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

328 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 5, 2018
ISBN13 9781526402332
Publishers Sage Publications Ltd
Pages 328
Dimensions 780 g
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