Applied Marketing Analytics Using R - Gokhan Yildirim - Books - Sage Publications Ltd - 9781529768732 - August 22, 2023
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Applied Marketing Analytics Using R

Gokhan Yildirim

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Applied Marketing Analytics Using R

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

384 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2023
ISBN13 9781529768732
Publishers Sage Publications Ltd
Pages 392
Dimensions 191 × 239 × 26 mm   ·   952 g
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