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Marketing the Arts: An Introduction
Anthony Rhine
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Marketing the Arts: An Introduction
Anthony Rhine
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
274 pages, 10 Tables, unspecified; 40 Halftones, black and white; 27 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 21, 2020 |
| ISBN13 | 9781538128947 |
| Publishers | Rowman & Littlefield |
| Pages | 274 |
| Dimensions | 236 × 158 × 25 mm · 560 g |
