Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods - Young Joon Lim - Books - Rowman & Littlefield - 9781538197875 - November 5, 2024
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Young Joon Lim

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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 5, 2024
ISBN13 9781538197875
Publishers Rowman & Littlefield
Pages 320
Dimensions 482 g   (Weight (estimated))
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