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The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Erich Joachimsthaler
The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Erich Joachimsthaler
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.
240 pages, 11 Figures
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 15, 2020 |
ISBN13 | 9781541730519 |
Publishers | PublicAffairs,U.S. |
Pages | 240 |
Dimensions | 160 × 242 × 25 mm · 438 g |
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