The Brand Glossary

We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management -according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions- both in words, and in practice.