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This book celebrates the 80th anniversary of Hampstead Photographic Society, one of Britain's oldest amateur camera clubs, and charts its journey through the massive changes in photography since it was founded in 1937. That year it was estimated that 250 million photographs would be exposed - "95% successfully". Now, an estimated 96 million images shared every day on Instagram: amateur photography has never been so easy or so popular. The story of Hampstead Photographic Society unfolds against the cosmopolitan background of North London's arts community and reflects all its diversity Photographs have become the lingua franca of social media, while camera clubs still help people improve their skills, and provide a place to share their passion for photography.