Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet - David Rutherford - Books - Wilfrid Laurier University Press - 9781554580316 - December 14, 2007
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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet

David Rutherford

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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet

Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

155 pages, tables & charts

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2007
ISBN13 9781554580316
Publishers Wilfrid Laurier University Press
Pages 174
Dimensions 154 × 227 × 11 mm   ·   272 g
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