Global Business Alliances: Theory and Practice - Refik Culpan - Books - Bloomsbury Publishing Plc - 9781567203134 - March 30, 2002
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Global Business Alliances: Theory and Practice

Refik Culpan

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Global Business Alliances: Theory and Practice

Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications.

242 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 2002
ISBN13 9781567203134
Publishers Bloomsbury Publishing Plc
Pages 240
Dimensions 156 × 234 × 14 mm   ·   515 g
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