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Chinese Economic Transition and International Marketing Strategy
Ilan Alon
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Chinese Economic Transition and International Marketing Strategy
Ilan Alon
As China's markets evolve, marketing strategy must adapt to meet changing circumstances.
352 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 30, 2003 |
| ISBN13 | 9781567205879 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 352 |
| Dimensions | 155 × 231 × 33 mm · 639 g |
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