Selling With Integrity - Morgen - Books - Berrett-Koehler - 9781576750179 - March 1, 1997
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Selling With Integrity

Morgen

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Selling With Integrity

The traditional sales model involves convincing and coercing buyers into believing they can't live without what sellers have to offer. This title is based on the author's belief that closing the sale is less important than respecting the interests of the buyer. Morgen argues that the seller's primary responsibility is to the buyer.

243 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 1997
ISBN13 9781576750179
Publishers Berrett-Koehler
Pages 272
Dimensions 235 × 159 × 23 mm   ·   528 g
Language English  
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