Aiga Professional Practices in Graphic Design

Marc Notes: Publ. in assn. with American Institue of Graphic Arts.; Includes bibliographical references and index. Biographical Note: Tad Crawford grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books and his writing has appeared in venues such as Art in America, the Cafe Irreal, Confrontation, Communication Arts, Family Circle, Glamour, Guernica, the Nation, and Writer's Digest. The founder and publisher of Allworth Press, he lives in New York City. Publisher Marketing: AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers. Publisher Marketing: This superb volume is a comprehensive guide to every aspect of the graphic design business - from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. Professional Practices in Graphic Design has been fully revised and updated to cover Web design, interactive ideas, motion graphics, and green-design, as well as providing invaluable advice and insight on every other aspect of graphic design. This is an invaluable reference tool for anyone involved in the graphic design business - from managers, lawyers, and accountants to students, lecturers, and designers themselves. Review Citations: Choice 01/01/2009 (EAN 9781581155099, Paperback) Reference and Research Bk News 11/01/2008 pg. 235 (EAN 9781581155099, Paperback) Contributor Bio:  Crawford, Tad TadCrawfordgrew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asArt in America, the Cafe Irreal, Confrontation, Communication Arts, FamilyCircle, Glamour, Guernica, the Nation, and Writer'sDigest. The founder and publisher ofAllworth Press, he lives in New York City.