Higher Creativity for Virtual Teams: Developing Platforms for Co-creation (Premier Reference) - Steven P. Macgregor - Books - IGI Global - 9781599041292 - May 31, 2007
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Higher Creativity for Virtual Teams: Developing Platforms for Co-creation (Premier Reference)

Steven P. Macgregor

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Higher Creativity for Virtual Teams: Developing Platforms for Co-creation (Premier Reference)

Virtual teams constitute a relatively new knowledge area that has risen from two recent changes: the globalization of industry and markets, and advances in information communication technology tools. Continual technological advancement is set against a backdrop of international mergers, take-overs, and alliances, which invariably leads to more distributed collaboration, both formal and informal. The concept of creativity is often at the core of such proactive decisions. Higher Creativity for Virtual Teams: Developing Platforms for Co-Creation presents advanced research on the concept of creativity using virtual teams, demonstrating a specific focus and application for virtual teams. This book presents tools, processes, and frameworks to advance the overall concept that leveraging ideas from different locations in an organization and within extended networks is based on creativity, which can deliver innovation.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2007
ISBN13 9781599041292
Publishers IGI Global
Pages 351
Dimensions 220 × 280 × 28 mm   ·   1.33 kg
Language English  
Contributor Steven P. Macgregor
Contributor Teresa Torres-Coronas

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