The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign - Craig Simpson - Books - Entrepreneur Press - 9781599185187 - February 13, 2014
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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Craig Simpson

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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

260 pages, black & white illustrations, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 13, 2014
ISBN13 9781599185187
Publishers Entrepreneur Press
Pages 260
Dimensions 230 × 152 × 14 mm   ·   332 g
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