Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.

186 pages, b&w illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	May 16, 2010
ISBN13	9781606490990
Publishers	Business Expert Press
Pages	186
Dimensions	152 × 229 × 9 mm · 302 g
Language	English

See all of Shannon A. Bowen ( e.g. Paperback Book )