Making Ads Pay: Timeless Tips for Successful Copywriting

John Caples

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Making Ads Pay: Timeless Tips for Successful Copywriting

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

258 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	February 8, 2013
ISBN13	9781607965664
Publishers	www.bnpublishing.com
Pages	258
Dimensions	229 × 154 × 14 mm · 349 g
Language	English

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