The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise - Ian C. MacMillan - Books - Wharton Digital Press - 9781613630327 - November 12, 2013
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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded edition

Ian C. MacMillan

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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded edition

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

234 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 12, 2013
ISBN13 9781613630327
Publishers Wharton Digital Press
Pages 234
Dimensions 139 × 216 × 17 mm   ·   318 g
Language English  
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