The Qualimetrics Approach: Observing the Complex Object

Marc Notes: Includes bibliographical references (p. 347-383).; Translated from the French. Publisher Marketing: Edited by Henri Savall and Veronique Zardet, Institut de Socio-Economie des Entreprises et des Organisations A volume in Research in Management Consulting Series Editor Anthony F. Buono, Bentley University The impetus for this work emerged from Savall's belief that there is a doubleloop interaction between social and economic factors in organizations, between behaviors and structures, and between the quality of life in organizations and their economic performance. When managers underestimate this dynamic interaction, the resulting tension ultimately manifests in lowered performance and increased costs, what he refers to as the "hidden costs" of organizational life. Only by delving into the depths of these organizational dynamics can we hope to fully understand - and create the basis for improving - organizational performance. The Qualimetrics Approach presents a different and challenging way of thinking about analyzing organizations, one that draws together quantitative information, financial analysis and qualitative insights into organizational dynamics. As Savall and Zardet argue, to gain a true understanding of what is happening in organizations, intervener-researchers must focus on all three perspectives, as ignoring any one of them will lead to incomplete understandings. Their approach underscores the importance of using qualitative data to validate quantitative depictions ("the numbers") of organizational performance in understanding the construction of financial statements. The strength of Savall and Zardet's approach is that it pushes us to go deeper, to fully understand the narratives underlying the numbers and the social construction of our financial assessments. Contributor Bio:  Savall, Henri Diplome de l'EM Lyon, Docteur agrege en sciences de gestion, il a travaille plusieurs annees en entreprise comme cadre et conseil. Il a cree et dirige l'ISEOR, institut specialise dans l'analyse socio-economique des conditions et de l'organisation du travail. Prix Rossi de l'Academie des sciences morales et politiques.