The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Tony Schwartz

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The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

196 pages, B/W illustrations and photos; 60 Illustrations, unspecified

Media	Books Paperback Book (Book with soft cover and glued back)
Released	January 26, 2017
ISBN13	9781633536050
Publishers	Mango Media
Pages	196
Dimensions	272 g
Language	English

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