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Communicating in a Crisis: Risk Communication Guidelines for Public Officials
Substance Abuse and Mental Health Services Administration
Communicating in a Crisis: Risk Communication Guidelines for Public Officials
Substance Abuse and Mental Health Services Administration
The purpose of this primer is to provide a resource for public officials on the basic tenets of effective communications generally and on working with print, online, broadcast, and social media specifically. This guide focuses on the following areas: A brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information Techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis Tools of the trade of media relations and public communications Strategies and tactics for addressing opportunities and challenges that may arise as a consequence of communications initiatives
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 21, 2020 |
ISBN13 | 9781678031589 |
Publishers | Lulu.com |
Pages | 46 |
Dimensions | 216 × 279 × 2 mm · 131 g |
Language | English |