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Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing
Huan Liu
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Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing
Huan Liu
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
92 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 19, 2018 |
| ISBN13 | 9781680834949 |
| Publishers | now publishers Inc |
| Pages | 92 |
| Dimensions | 234 × 156 × 4 mm · 140 g |
| Language | English |
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