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A Practical Guide to Focus Groups
Sarah Mcnicol
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A Practical Guide to Focus Groups
Sarah Mcnicol
The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 23, 2020 |
| ISBN13 | 9781716409295 |
| Publishers | Lulu.com |
| Pages | 76 |
| Dimensions | 148 × 210 × 4 mm · 99 g |
| Language | English |
