Branding for Beginners

Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they've never thought about it before?Branding for Beginners is perfect for those in need of branding tips for small businesses. At the heart of the book is a focus on being consistent in the way small business owners talk about their business. After 20+ years of experience copywriting, editing, and marketing for small businesses and nonprofits, Geyer noticed that it was the inconsistencies in marketing texts that really kept businesses from being memorable in the marketplace. Branding for Beginners looks at the importance of having a Brand Style Guide, which serves as a cheat sheet for how you refer to your business. The book features an easy-to-use template you fill out along the way as you set the key basic ingredients of a Brand Style Guide for your business. In a crowded marketplace, branding is important for small businesses. This book offers all the info you need to create a brand image for your business.--------Back blurbs: "First of all, I'd like to thank Bernadette for writing this book. I know and work with her for years now and still - I learned a lot from it. This book is easy to read and full of useful tips. Whether you are a start-up, an entrepreneur or a company that is in business for a while - I am sure you'll find this book useful. Geyer has a lot of experience with companies and individuals from a variety of industries. And when it comes to marketing, she's an expert in knowing what is essential for your business success. I highly recommend this book to everyone who wants to be consistent and successful building a brand that sells."Sabine OsmanovicOwner, Life Coaching Berlin"This book on branding is an easy read, and it gives you strategies and specific steps on how to establish your company's brand image, whether you are a startup or have been in business for quite some time. What sets this book apart from others is the accompaniment of a template where you can fill out as you move through each chapter. It's so easy to do! I recommend this book to anyone who wants to have a company with a consistent message to its employees, clients or suppliers. I wish I had this book when I was starting my business. I would have saved the hundreds of dollars that I spent hiring someone for my company's branding."Pacita Floriam FloridaBusiness & Life Coach, The Emboldened Life"In today's 24/7, constantly connected world, 'Branding for Beginners' offers the perfect recipe for ensuring business owners adopt the best logo and style for their business. Geyer understands that running a business is more than a full-time job, and her templates and worksheets reduce the time I will spend on keeping my style and logo consistent on all business communications. Customers will be immediately aware of what my business stands for when they see my logo or hear its tag line in any medium."Serena Agusto-CoxOwner, Poetic Book Tours