Marketing Fashion, Second edition: Strategy, Branding and Promotion - Harriet Posner - Books - Laurence King Publishing - 9781780675664 - August 17, 2015
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Marketing Fashion, Second edition: Strategy, Branding and Promotion 2nd edition

Harriet Posner

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Marketing Fashion, Second edition: Strategy, Branding and Promotion 2nd edition

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity

240 pages, 300 colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 17, 2015
ISBN13 9781780675664
Publishers Laurence King Publishing
Pages 240
Dimensions 190 × 255 × 19 mm   ·   862 g
Language English  
Illustrator Mumau, Patricia
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