Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech - Brian Smith - Books - Practical Inspiration Publishing - 9781788600057 - January 25, 2018
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Brian Smith

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

212 pages, 50 Illustrations; Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 25, 2018
ISBN13 9781788600057
Publishers Practical Inspiration Publishing
Pages 212
Dimensions 202 × 203 × 17 mm   ·   478 g
Language English  
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