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International Brand Strategy: A Guide to Achieving Global Brand Growth
Sean Duffy
International Brand Strategy: A Guide to Achieving Global Brand Growth
Sean Duffy
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
264 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | January 3, 2021 |
ISBN13 | 9781789666298 |
Publishers | Kogan Page Ltd |
Pages | 272 |
Dimensions | 233 × 156 × 28 mm · 426 g |
Language | English |