The Value Mix: Create Meaningful Products and Services for Your Audience - Progress: Innovation & Strategy

How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight?
In the Value Mix, Guerric de Ternay answers these important questions.
Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services-something new that matters to your customers.
The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new-whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager.
You can create meaningful value propositions for your customers. The Value Mix tells you how.
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Guerric de Ternay is the founder of GoudronBlanc, a brand that makes high-quality T-shirts that men love to wear.
Since 2016, he has run innovation projects at ?What If! part of Accenture, where he helps Fortune 500 companies spot opportunities for growth and create new meaningful propositions.
In 2018, he published The Value Mix, a book about creating new value propositions and released a new edition in 2021. He also recently published a second book called The Opportunity Lenses, which focuses on spotting future business opportunities.