Advanced Digital Marketing Strategies in a Data-Driven Era - Saura - Books - IGI Global - 9781799880042 - June 30, 2021
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Advanced Digital Marketing Strategies in a Data-Driven Era

Saura

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Advanced Digital Marketing Strategies in a Data-Driven Era

Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2021
ISBN13 9781799880042
Publishers IGI Global
Pages 315
Dimensions 633 g
Editor Saura, Jose Ramon

See all of Saura ( e.g. Book and Paperback Book )