Channel Management: Marketing 04.07 - Express Exec - Patrick Forsyth - Books - John Wiley and Sons Ltd - 9781841121956 - December 13, 2001
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Channel Management: Marketing 04.07 - Express Exec

Patrick Forsyth

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Channel Management: Marketing 04.07 - Express Exec

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.

120 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2001
ISBN13 9781841121956
Publishers John Wiley and Sons Ltd
Pages 120
Dimensions 138 × 177 × 9 mm   ·   124 g
Language English  
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