Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices - - Books - Libri Publishing - 9781911450238 - June 30, 2018
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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices

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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices

Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. This bookexplores the realities of digital marketing, with contributions from academicsand practitioners, expert in the field.

350 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2018
ISBN13 9781911450238
Publishers Libri Publishing
Pages 350
Dimensions 229 × 154 × 17 mm   ·   502 g
Language English  
Editor Branch, John