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An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library 1st edition
Padraig Belton
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An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library 1st edition
Padraig Belton
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
120 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 15, 2017 |
| ISBN13 | 9781912128808 |
| Publishers | Macat International Limited |
| Pages | 128 |
| Dimensions | 197 × 134 × 7 mm · 134 g |
| Language | English |
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