Bringing Loyalty To Life: How to earn, build and leverage enduring customer loyalty - Richard Beattie - Books - Right Book Press - 9781915483201 - June 8, 2023
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Bringing Loyalty To Life: How to earn, build and leverage enduring customer loyalty

Richard Beattie

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Bringing Loyalty To Life: How to earn, build and leverage enduring customer loyalty

After more than 30 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares 50 essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programs in an ever-changing retail landscape.


224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 8, 2023
ISBN13 9781915483201
Publishers Right Book Press
Pages 224
Dimensions 242 × 164 × 24 mm   ·   638 g
Language English