The Big Idea

The history of business has been around since the dawn of humanity-from cavemen trading pelts and food to the 21st-century method of super-fast e-commerce. Business and entrepreneurship are fixtures in our daily lives. It's not just adults that find these topics of interest. Younger generations also want to get in on this game from the bottom up. Unfortunately, the only way they get their information is in the classroom. Alexander Jiménez, the author of The Big Idea: The Roadmap to Entrepreneurship, and a teenager himself, saw that young people like him crave information about business and entrepreneurial basics. Alexander's book speaks to young readers by introducing them to the foundations of marketing, business strategies, challenges and solutions to creating and building a business, leadership, and getting the upper hand over the competition. Although dedicated to children and teenagers, this book applies to anyone who wants to know the basics of business and thinks of becoming entrepreneurs. "The way that most schools teach the subject of business to kids is sadly not as valuable compared to the many available resources. Schools need to teach this topic with a serious yet friendly approach. Today, anyone-including teens-can find answers to their business questions from experts. However, these answers can be hard to comprehend and would require simple explanations. I chose to write this book to help my young readers learn about business easily and simply so they can understand." -Alex Jiménez **A portion of the proceeds will be donated to Smiles Against Cancer Organization.**