The Buoyant Business

Businesses are required to be agile and move from one plan to another with flexibility to respond promptly and efficiently to any disruption. Digital technology is changing the industry in a dramatic way, and more companies are implementing new technologies in a shorter time frame. However, the complexity of the processes does not facilitate this undertaking. The Buoyant Business invites you to look deep inside the ocean of process and personnel, strategies and data, innovation, and artificial intelligence, deep down to where we believe nothing happens. This book is aimed at that group of professionals who are drowning in a labyrinth of complex situations and with processes that are not a real reflection of the company's needs-needs that are, instead, the result of prior experiences mixed with the inability to simplify and say no. The Buoyant Business will show you what I believe is the key to survival in a disruptive economy. It offers a simple guide to use when making decisions, during the course of change management, and when you want to achieve the ultimate business transformation.