Creative Current

Creativity is not a trait unique to a few lucky individuals who are born with an ability to effortlessly come up with clever team names, construct the tallest marshmallow-toothpick tower, and wow others with their ingeniously simple, yet profound solutions that make you grumble, "Why didn't I think of that?" The truth about creativity is that it's a lot like leadership. Sure, we can agree that some people start out with a slight genetic edge in their ability -- but with the right mindset, strategies, and thought tools, anyone can nurture both qualities to the point of excellence. This book equips you with a starter pack of 50 out-of-the-box, creativity-catalyzing ideation strategies that will ensure that you'll never struggle with sparking your lightbulb again. This is your CREATIVE CURRENT.