Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker - Books - Simon & Schuster - 9781982146528 - March 24, 2020
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

368 pages, 43 illustrations thru-out

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 24, 2020
ISBN13 9781982146528
Publishers Simon & Schuster
Pages 368
Dimensions 213 × 140 × 22 mm   ·   340 g
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