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Packaging the Brand
Ambrose
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Packaging the Brand
Ambrose
While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience.
208 pages, 200 colour illus
| Media | Books Book |
| Released | April 25, 2011 |
| ISBN13 | 9782940411412 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 208 |
| Dimensions | 223 × 297 × 22 mm · 1.07 kg |
| Language | English |
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