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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 1st ed. 2022 edition
Wilson Ozuem
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 1st ed. 2022 edition
Wilson Ozuem
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.
248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 23, 2023 |
| ISBN13 | 9783030944469 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 248 |
| Dimensions | 354 g |
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